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STRATEGY
SYSTEMS
MARKETING
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STRATEGY
 PERSONAL
PLANNING
 One-on-one
consultations and planning plus group facilitation:
• Why are you in business
• What do you want out of
the business
• How will you contribute
to the business
STRATEGIC PLANNING
Vision,
Mission, Values, Five Year Objectives
Strategic
objectives in Marketing, Operations, Finance and People Management
for the medium to long-term
Service
includes environmental analysis, facilitation, documentation,
communication and implementation
BUSINESS PLANNING
Objectives,
strategies, action plans, budgets and performance indicators for
the short-term usually 12 months)
Service
includes detailed research and environmental analysis, facilitation,
documentation and implementation
KEY PERFORMANCE INDICATORS
Development
of appropriate indicators
Implementation
of measurement and reporting system
Implementation
of improvement process
REVIEW & SUPPORT
Regular
monitoring of indicators
Structured
review of plans (quarterly/annually)
Ongoing
support and coaching
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SYSTEMS
 REVIEWS
& AUDITING
Assessment
of operational and management processes for: efficiency; effectiveness
in meeting needs and objectives; interchange with other processes;
and suitability of staffing and technology
to processes
Compliance
audits
Identification
of areas for improvement
SYSTEMS DEVELOPMENT
Staff and
supplier consultations
Map (flowchart)
and document improved processes
Policy creation
Templates,
checklists, databases and spreadsheets
Electronic
and computerized systems
Training
guides
IMPLEMENTATION & TRAINING
Communication
and facilitation
Coordinated
roll-out with phase-out of old methods
Change management
Staff training
CONTINUOUS IMPROVEMENT
Staff suggestion
and recognition process
Customer
feedback integration
Complaints
management process
System reviews
and improvement
Innovation
management
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MARKETING
 MARKETING
PLANS
External
research and internal analysis of 4Ps (product, place, price,
promotion)
Definition
of target market and demographics
Marketing
objectives, budgets and indicators
Cost-effective
marketing strategies
MARKET RESEARCH
Market and
social research and community consultation
Competitor
research and industry benchmarking
Customer
surveys and customer feedback systems
CUSTOMER RELATIONSHIP MANAGEMENT
Direct marketing
services (electronic and print)
Customer
service policies and training
Client functions,
gifts and rewards
NETWORKING & PUBLICITY
Networking
action plan and training
Corporate
and social responsibility
Corporate
sponsorships
Press releases
and award submissions
BRANDING & IDENTITY
Logo, business
cards, stationery, signage, uniforms, in-store displays, brochures,
CDs, corporate DVD, presentations, on-hold
messages
ADVERTISING
Concept,
budget, copywriting, design, production, media buying, measurement
Television,
Radio, Internet (websites, pop-ups, banners, directories), Print
(newspapers, magazines, directories, newsletters,
catalogues, brochures, inserts)
PROMOTIONS, EXHIBITIONS & EVENTS
Concept
and development of promotion or event
Negotiation
with promotional partners
Copywriting
and production of materials
Implementation,
review and follow-up
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us now for the Wright Solutions for your business! |
